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Pepsi and MTV team up with global superstar Katy Perry for special finale performance

August 20th, 2013 by ,    photos by pepsico.com

Press release - PepsiCo (PEP) - August 20, 2013

 
 

PURCHASE, N.Y., Aug. 20, 2013 /PRNewswire/ -- Pepsi announced today that they are teaming up with MTV to support global pop superstar Katy Perry for an unforgettable performance at the 2013 "MTV Video Music Awards" live from Brooklyn on August 25, as well as a tweet-to-unlock and social voting program where fans can access information and audio samples of two songs from Perry's forthcoming album, PRISM, available October 22. 

Pepsi and MTV are partnering to conclude the 2013 "MTV Video Music Awards" with an epic and show-stopping finale in which Katy Perry will perform her new worldwide smash single, "Roar," live from an undisclosed location in Brooklyn when the VMAs air on August 25 at 9pm ET/PT. 

To build excitement and anticipation for Katy Perry's forthcoming new album, PRISM, MTV and Pepsi today are launching a pioneering tweet-to-unlock and social voting program that encourages fans to decide on one of two new Katy Perry songs from the new record that will be released early on iTunes. Fans who tweet #KATYNOW will unlock clues around two of the album's tracks, including the song titles and select lyrics. Once fans have unlocked the song clues by reaching a certain number of tweets, Pepsi and MTV will unveil the two never-before-heard preview clips via pepsi.mtv.com. The voting frenzy will continue through the VMA telecast as Pepsi and MTV give fans a chance to sample the songs and decide which one will be released early by tweeting, using one of two unique hashtags to vote. The winning song, which will be released on Tuesday, September 17 via iTunes album pre-order, will be revealed live on MTV just moments before Katy's VMA performance. Also on VMA night, Pepsi will gift fans with a free download of "Roar" by simply joining Pepsi Experience Points (PXP), Pepsi's rewards platform. 

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Pepsico and Feed The Children bring help and hope to Atlanta children in need

July 26th, 2013 by ,    photos by pepsico.com

Press release - PepsiCo (PEP) - July 26, 2013

 
 

ATLANTA, July 26, 2013 /PRNewswire/ -- Today, Feed The Children and PepsiCo partnered with Compassion Atlanta and Walmart to distribute two tractor-trailers full of food and essentials to help 800 Atlanta area children and families in need.  Families received food and essentials at Compassion Atlanta (1300 Joseph E. Boone Blvd.) in Atlanta.

PepsiCo is a longtime Feed The Children partner and today donated Frito-Lay variety packs of baked snacks, Quaker products and Propel and Tropicana beverages to families. Local retailer Walmart donated bananas and potatoes as part of the event. Feed The Children partner agency Compassion Atlanta pre-identified families receiving the donations. Each family also received a 25-pound box of food, a 10-pound box of personal care items and AVON products. The boxes are designed to help support a family of four for up to one week.

The distribution is part of Feed The Children's Americans Feeding Americans Caravan, which has helped more than 465,000 families across the country since it began in 2009.

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PepsiCo and Feed The Children bring help and hope to King County children in need

July 17th, 2013 by ,    photos by pepsico.com

Press release - PepsiCo (PEP) - July 17, 2013

 
 

DES MOINES, Wash., July 17, 2013 /PRNewswire/ -- Today, Feed The Children and PepsiCo partnered with the Des Moines Area Food Bank and Albertsons to distribute two tractor-trailers full of food and essentials to help 800 King County area children and families in need. Families received food and essentials at Des Moines Marina (22617 Dock Ave South) in Des Moines, Wash.

PepsiCo is a longtime Feed The Children partner and today donated Frito-Lay variety packs of snacks, Quaker products and Lipton and Pepsi beverages to families. Albertsons also provided 3-pound bags of apples as part of the event. Feed The Children partner agency Des Moines Area Food Bank pre-identified families receiving the donations. Each family also received a 25-pound box of non-perishable food, a 10-pound box of personal care items and AVON products. The boxes are designed to help support a family of four for up to one week.

The distribution is part of Feed The Children's Americans Feeding Americans Caravan, which has helped more than 460,000 families across the country since it began in 2009.

One in seven children living in King County (16 percent) is considered impoverished. In fact, the number of children living in poverty in Washington (284,045) could fill CenturyLink Field more than four times.

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Pepsi invites fans to 'Dance for a Chance'

July 3rd, 2013 by ,    photos by pepsico.com

Press release - PepsiCo (PEP) - July 3, 2013

 
 

PURCHASE, N.Y., July 3, 2013 /PRNewswire/ -- Pepsi is calling all fans to move it like Beyonce for a chance of a lifetime. Starting Thursday, July 4, fans who submit a 10 second dance video clip themed after Pepsi's latest TV commercial featuring Beyonce may be eligible to win the chance to appear in a unique "super fan" music video choreographed by Beyonce's choreographer, Chris Grant. In addition, the eight grand prize winners will be flown to New York as Pepsi's guests to meet Beyonce for an unforgettable experience during "The Mrs. Carter World Tour" stop at the Barclays Center on August 4.

"Dance for a Chance" is another example of how Pepsi is making the 2013 summer an iconic one. Consumers can submit their videos online, via mobile and on-site at Pepsi's Music Bus. Consumers who visit www.pepsi.com/danceforachance will be prompted through a few simple steps to film and submit their video directly to Pepsi's page. Pepsi also has optimized this site for mobile users so they, too, will have an easy way to shoot and upload their video clips. Finally, a newly created Pepsi Music Bus will be traveling around the country making appearances at select "The Mrs. Carter World Tour" stop locations. There, fans will have a chance to use special Pepsi stages at the bus to shoot and submit videos.

"Pepsi is delivering on its promise to give consumers a chance to truly make this summer iconic," said Rishi Daing, Senior Director, Marketing, Pepsi. "Not only are we giving fans the opportunity to work with Beyonce's head choreographer to make a unique dance video, but we are going to treat those fans as our guests and introduce them to Beyonce at her New York tour stop. We are bringing iconic opportunities for our consumers to capture the excitement of now."

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