"In a world of GLASS CEILING SMASHERS, [Golden Girl Finance Founders] Misner and McDonald are two blondes investing in total architectural overhaul." - Dolce Vita Magazine

About GoldenGirlFinance.com

What We Do

Golden Girl Finance creates financial content that provides unbiased information to educate and inspire Canadian women aged 35+. Our high- quality content reaches millions of Canadian women. We are an engaged community of women who support each other to achieve happier, more fulfilling lives.

Who We Are

Golden Girl Finance is exclusively focused on women and money. We’re our target audience. We understand, better than anyone, the unique financial issues that women face. We’re a diverse group of Canadian women with backgrounds in wealth management, financial literacy, and lifestyle publishing. Our shared passion is to financially empower women to live fuller lives.

Our Story

Golden Girl Finance was founded in Winnipeg in 2008 by Susan Misner and Laura MacDonald, the bestselling authors of It’s Your Money, Honey and 10 Ways to Stay Broke Forever.

“We created GGF to be a trusted source of financial information to inspire women to build lasting wealth and gain financial independence.”
-Susan Misner


Susan L. Misner

Co-Founder and Publisher

Susan’s passion is to help women accumulate, grow and protect their wealth. That’s why she co-founded Golden Girl Finance to be both a trusted source of financial information, and a community of women helping other women to become financially empowered. With over two decades of investment industry experience as an investment advisor, Susan is a financial leader who believes “the future of finance is female”.


Rita Silvan


Rita is the former editor-in-chief of ELLE magazine. Her mission is to educate, inspire, and lead women to enjoy rewarding and fulfilling lives. After a successful career in luxury lifestyle publishing, Rita has pursued her interest in financial literacy, by obtaining credentials from the Canadian Securities Institute, and is currently working toward the Chartered Investment Manager designation. Rita is an investment and lifestyle writer who believes that financial independence for women is key to reaching their personal goals.


Business - Get Listed

Golden Girl Finance was designed for women to more effectively connect with the financial services community, national brands and local businesses of all types - supporting entrepreneurs, innovators and thought leaders. It's the modern way to engage with financially savvy females. Best of all, it's simple, easy to use, and your listing is completely free.

Create your profile and start engaging with the female demographic today.

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Golden Girl Finance is a leader in financial digital media - the modern woman's guide to finance - making the discussion of money and investing real, relevant and relatable (and shockingly entertaining). With a voice that reaches millions of women across digital, print and television platforms, our goal is to engage, educate and empower women of all ages to take charge of their finances. We do not invest on readers' behalves nor offer personal advice. It is this unbiased and innovative financial literacy approach that our community values and trusts.

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