Golden Girl Finance creates financial content that provides unbiased information to educate and inspire Canadian women aged 35+. Our high- quality content reaches millions of Canadian women. We are an engaged community of women who support each other to achieve happier, more fulfilling lives.
Golden Girl Finance is exclusively focused on women and money. We’re our target audience. We understand, better than anyone, the unique financial issues that women face. We’re a diverse group of Canadian women with backgrounds in wealth management, financial literacy, and lifestyle publishing. Our shared passion is to financially empower women to live fuller lives.
Golden Girl Finance was founded in Winnipeg in 2008 by Susan Misner and Laura MacDonald, the bestselling authors of It’s Your Money, Honey and 10 Ways to Stay Broke Forever.
“We created GGF to be a trusted source of financial information to inspire women to build lasting wealth and gain financial independence.”-Susan Misner
Susan’s passion is to help women accumulate, grow and protect their wealth. That’s why she co-founded Golden Girl Finance to be both a trusted source of financial information, and a community of women helping other women to become financially empowered. With over two decades of investment industry experience as an investment advisor, Susan is a financial leader who believes “the future of finance is female”.
Rita is the former editor-in-chief of ELLE magazine. Her mission is to educate, inspire, and lead women to enjoy rewarding and fulfilling lives. After a successful career in luxury lifestyle publishing, Rita has pursued her interest in financial literacy, by obtaining credentials from the Canadian Securities Institute, and is currently working toward the Chartered Investment Manager designation. Rita is an investment and lifestyle writer who believes that financial independence for women is key to reaching their personal goals.